Case study

Professional Membership Body

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Results

A professional membership organisation launched a new digital platform to improve how members access resources, renew membership and engage with their community. We reconnected with lapsed and previous members, demonstrating how the updated system addressed earlier frustrations and offered a clearer, more supportive member experience. The emphasis was on renewal through relevance and usability, rather than promotion.

  • 11-week project (192 hours)
  • 1,286 businesses contacted
  • 514 decision-makers spoken to
  • 417 renewals or appointments secured
  • 541 emails collected
  • 117 prospects continuing in pipeline

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